"You don't go into a bar to get sober," said Larry Werner.
He wasn't just a common sense drinker.
Larry surfed the wave of consumer reporting that rose in the 1960s and 70s at enlightened newspapers. He developed the beat for The Courier-Journal, which in those days never saw a rising tide in journalism it didn't want to crest from its Kentucky seaside of distinguished publishing.
The separation between news and advertising at papers sliced through media waters sharper than fins on a surfboard. So it was only natural to create a reporting beat that actually worked against advertiser interests.
Today's media have made an, ahem, accommodation.
Always true has been that journalism enjoyed all the ethics it could afford. As publishers and broadcasters and Internet entrepreneurs quest for an elusive, new business model for themselves, the balance shifts from consumer interests to commercial interests.
Truth in advertising, truth in labeling, truth in contracts used to create targets for consumer reporters who honed in on abusive practices like sharks on a surfer's toes.
Their movement reversed the old caveat emptor into "let the huckster beware."
The spirit is willing in broadcast, print and online newsrooms. But the flesh is weakened along with all beat reporting. The economy, you know. And the com-revolt. It's remaking reporter-made news into audience participation news.
Still, the cycles of media attention (let's not put them down as mere fads, shall we?) still function to expand the topics of journalism.
Food journalists are the new consumer reporters. Not recipe writers. Food journalists. Real food. Real journalism.
And the guy at the top of his form is Michael Pollan, author of five books and the Knight Professor of Journalism at UC Berkeley.
Now, he is a common sense drinker. And eater.
"Eat food. Not too much. Mostly plants," is the mantra of Pollan's In Defense of Food, An Eater's Manifesto. (Penguin Books, 2008, ppb., $15).
The way he parses those three ideas in 244 pages creates a stylist's model for journalists in developing their ideas. As in The Omnivore's Dilemma and especially The Botany of Desire, the writer's wit is the sucrose that makes the fiber go down.
And the plain talking trinity of concepts -- true food, not much, mostly plants -- hands everybody a flashlight in the grocery gloom of our plentiful but unhealthful eating habits.
If a package says "nutritional," it probably isn't. If a single serving size could feed a half dozen, let those other six people have it. If processed food is the way you get your veggies, roll your grocery cart over to the produce section or better yet to the local farmers market.
Pollan proves we have industrialized and marketed our food chain until it's wrapped around our obese and diabetic necks. What we eat in the way we eat and in the amount we eat it is killing us.
You can't say, "Listen to your Mom," Pollan warns, because corporatization of our corporeal-ty goes back so far it sucked the old girl in too.
Now, I don't know about you, but I'm turned off by the goody-two-shoes admonitions of consumer-ites about "read your insurance contracts" and "mind your peas" and fast food queues.
I don't need baleful finger-wagging or excited arm-waving.
Give me common sense. Pollan does.
He makes my wife's spinach gently braised in olive oil and tossed with mushrooms and chevre with a nice glass of Cabernet on the side go down smoothly because of -- not in spite of -- his scientific reporting.
News organizations rattle their chains, locked into ethical conflicts of interest with grocery ads and cereal commercials and spots for the food web of restaurants -- scene of our crimes against the nourishment of our own bodies.
So Pollan and other food journalists have an impact in counter-intuitive stories that promote healthful eating. Student journalists show an interest in taking up the cause.
Oh, contrarian journalism looks like a drop in the bucket of greasy fried chicken, reprocessed potatoes layered with hydrogenated fats and 20 secret chemical and synthetic additives.
But the history of movements in media is that crusading journalism works when the facts are right, the message is simple and the warning is commonsense.
You don't go into supermarkets and fast food restaurants to get healthy, you know.
Showing posts with label broadcasting. Show all posts
Showing posts with label broadcasting. Show all posts
Monday, July 12, 2010
Enlightened journalism feeds the soul and the body
Wednesday, June 30, 2010
Not too fond a farewell for Helen and Larry
Am I the only one in America who thinks it's perfectly okay for Larry King to sit at home instead of sitting on his set at CNN?
I have nothing against the gentleman.
But I have nothing especially for him either.
He's not a journalist. He's a habit.
And let's don't confuse the status of endurance with national icon. Larry King is no Cronkite or even a Brokaw.
He simply spent a long time in TV. He talked with a lot of people. Isn't that nice?
Nancy Reagan called him on the air to say she'd miss him. Sweet. They threw on-air kisses to each other.
At least he's going out on his own terms, although with declining popularity.
That's better for him than Helen Thomas's hasty retirement amid catcalls for something she said.
It's hard to imagine Larry King saying anything that could offend in that degree. But I almost wish he would go out in rage rather than smoochiness with any former First Lady.
Oh, I'm not saying a journalist is not a journalist unless he or she is a contrarian. That didn't work for Ms. Thomas, the fixture at the White House.
But I am saying journalism and journalists ought to reinvent themselves several times before we let them get away from us.
Fifty years in a Executive Branch briefing chair with your name on it and 50,000 broadcast interviews are exercises in longevity, not in themselves evidence of journalistic contribution.
Goodbye, Helen! Goodbye, Larry!
It was nice to know you.
Yet not so nice we can't let you slip away so the innovators can take your places.
Monday, July 21, 2008
Stars Fell on Barack Obama
I will go to Korea, Ike said. He campaigned during an unpopular Asian war.And America elected Dwight David Eisenhower as president.
I will go to Iraq, Barack Obama said, campaigning during the latest unpopular war.
Now the star system in American journalism is burning, burning bright to light up the Democrat’s presidential campaign.
If the candidate doesn’t make a major foreign policy goof, the media celestials will brightly backlight his election profile. They’re going too.
You get the impression of a royal progress by an oriental potentate. Newspaper poobahs and magazine satraps and TV sultanas will climb aboard decorated dromedaries to form the entourage. The U.S. military will assist the Secret Service in Janissary duty.
Headliners from national newspapers and magazines are going.
So are all three network news anchors – Charles Gibson of ABC, Katie Couric of CBS and Brian Williams of NBC. They’ll be doing primetime interviews with the candidate.
Clang the cymbals. Blow the trumpets. Beat the tabla. The cavalcade comes.
Obama couldn’t buy this kind of publicity.
Neither could Republican opponent John McCain. Coverage of his international trips fit into the routine category.
The old hat McCain is getting the “also running” treatment stingingly felt by Hillary Rodham Clinton in her party nomination campaign against Obama.
“He’s the new guy, though,” rationalize media executives to Jim Rutenberg in The New York Times. The reporter documents the ongoing imbalance of TV coverage in favor of Obama. http://www.nytimes.com/2008/07/17/us/politics/17anchors.html?ex=1374033600&en=00fc706cfaedd8e9&ei=5124&partner=permalink&exprod=permalink
My own political reporting for The Courier-Journal years ago had to measure up – literally – to the standards of the Louisville managing editor, a stickler for fairness and ethics. He used a yardstick to make sure every candidate got exactly the same number of column inches.
The M.E. also said you have to rise above your ethics sometimes. So he would excuse a lack of balanced coverage for news reasons.
Barack Obama traveling to get his foreign policy ticket punched does not excuse blatant unfairness.
Neither does the “new guy” argument after a long “rock star” campaign by the now familiar candidate.
Nor does the Ike analogy. This isn’t history. It’s politics. And the star system.
Media celebrities recognize a fellow luminary when they see one in politics. So they give chase like Magi going to Bethlehem.
Stardom is an addiction constantly to be fed. Journalism egos are not too big but too little, too insecure, too threatened not to conform with the pack. They can’t stand the idea of being left behind when the court travels abroad.
And network newscasts look enviously at ratings by cable outlets for political coverage. So on caravan they will go.
They’ll need a little music.
Here’s my parody on a Mitchell Parish, Frank Perkins lyric familiar to Alabama:
We lived our little drama, we kissed in a field of white.
And stars fell upon Obama last night.
I can’t forget the glamour, your eyes held a tender light.
And stars fell upon Obama last night.
I never planned in my imagination, a situation so heavenly
A fairy land that no one else could enter
And in the center, just you and me, dear
My heart beat like a hammer, my arms wound around you tight
And stars fell upon Obama last night.
Friday, July 11, 2008
Live wires promote the living truth
I know, let’s open all the microphones all the time.
The Rev. Jesse Jackson is merely the latest public figure to speak ugly into a hot mic he apparently thought was dead.
He apologized to Barack Obama for calling the Democratic presidential hopeful out of his name. (That’s a wonderful country idiom for, “Momma, Jesse said something vulgar”).
Here're a couple of points.
First, it’s nuts to say anything in a broadcast studio you don’t want picked up.
Really, don’t say anything anywhere you don’t want the world to hear these days.
Which leads to the possibility Jackson actually wanted to be heard. But that’s too cynical and spy-vs.-spy to contemplate. Let’s don’t go there.
Instead think about a world where everybody gets everything out in the open naturally.
This flap won’t go anywhere. Because Obama quickly accepted a quick apology. And it wasn’t big enough to label “Jessegate.”
But the remark inside a Fox Broadcasting studio focused on the candidate’s stand that African American fathers should be fathers. That means at home and attentive to children as Obama’s dad was not.
Jackson called that “talking down to black people.”
Really interesting is his published statement of apology.
The old line Civil Rights leader said he wanted black males’ personal moral responsibility to be matched by the country’s collective responsibility for public policy.
Oh, really? H-m-m-m-m, say those folks who have moved beyond that view.
Government ought to correct itself for “the lack of good choices” that often led to their black dads’ irresponsibility, according to the Jackson statement.
Suddenly we understand Obama better for Jackson’s gaffe and follow-up.
The younger leader believes in personal responsibility. The older leader still labors under the entitlement mindset that government is to blame and needs to make up for it.
Barack Obama couldn’t pay for that kind of left-handed endorsement.
And public understanding is the better for climbing the continental divide between two views.
The unintended free flow of ideas all resulted from a single hot mic.
Open all the microphones!
The Rev. Jesse Jackson is merely the latest public figure to speak ugly into a hot mic he apparently thought was dead.
He apologized to Barack Obama for calling the Democratic presidential hopeful out of his name. (That’s a wonderful country idiom for, “Momma, Jesse said something vulgar”).
Here're a couple of points.
First, it’s nuts to say anything in a broadcast studio you don’t want picked up.
Really, don’t say anything anywhere you don’t want the world to hear these days.
Which leads to the possibility Jackson actually wanted to be heard. But that’s too cynical and spy-vs.-spy to contemplate. Let’s don’t go there.
Instead think about a world where everybody gets everything out in the open naturally.
This flap won’t go anywhere. Because Obama quickly accepted a quick apology. And it wasn’t big enough to label “Jessegate.”
But the remark inside a Fox Broadcasting studio focused on the candidate’s stand that African American fathers should be fathers. That means at home and attentive to children as Obama’s dad was not.
Jackson called that “talking down to black people.”
Really interesting is his published statement of apology.
The old line Civil Rights leader said he wanted black males’ personal moral responsibility to be matched by the country’s collective responsibility for public policy.
Oh, really? H-m-m-m-m, say those folks who have moved beyond that view.
Government ought to correct itself for “the lack of good choices” that often led to their black dads’ irresponsibility, according to the Jackson statement.
Suddenly we understand Obama better for Jackson’s gaffe and follow-up.
The younger leader believes in personal responsibility. The older leader still labors under the entitlement mindset that government is to blame and needs to make up for it.
Barack Obama couldn’t pay for that kind of left-handed endorsement.
And public understanding is the better for climbing the continental divide between two views.
The unintended free flow of ideas all resulted from a single hot mic.
Open all the microphones!
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