Bias behind the gusher in the Gulf is the people's call

Look out for the language. The spoken tongue ends in a sharp point.
Listen to what we call the environmental catastrophe of our time.
We might have had "The Gulf Oil Spill."
Or we could have named it "The Deepwater Horizon Spill."
I'm wistful about "The Dick Cheney Oil De-reg Spill."
Based on a recent book, there's the "Why We Hate Oil Companies Spill."
But the judge-and-jury vernacular favors "The BP Oil Spill" over alternative, generalized, non-directed names.
Why raise the issue? Because with the name goes the liability. All of it.
Other terms recede. Increasingly the company that bears the blame also bears the label like a smear of crude.
You can't merely and evenhandedly suggest BP "may" be the responsible party, because British Petroleum lends its name to reckless ir-responsibility. That pointedly is as mild as descriptions get.
So "BP Oil Spill" pronounces accusation like an indictment from a grand jury composed of the whole country.
Lawyers will coat those waters like a five-state oil slick the BP Spill has become.
Court cases aplenty will try to escape spending the last farthing on clean-up.
PR image manipulators will try to convince reporters to find an alternative to the virtual trademark with its informal corporate logo, the oil-covered pelican.
Media will profess lack of bias.
But there is a prejudice, undeniably. The public made up its mind and rendered a verdict journalism conveys in what we call this disaster: "The BP Oil Spill."
It's not merely a plain and simple accident. Not an industry mishap. Not a failure by the consortium at the wellhead. Not the fault of negligent regulators -- although ironically it's all those things too.
 "The BP Oil Spill." That's what it is.
The people speak.