Who's in control of the political story?

Media are so embarrassingly easy to manipulate.
Barrack Obama did it just by saying he would announce his veep pick by text message.
He immediately set up anticipation – the key ingredient in sex and politics.
The chase ensued.
An somewhat important announcement took on even greater weight, simply because reporters fell for the old “hard to get” act.
When some outlets – notably CNN – ferreted out the name of Joe Biden in the first hours of Sunday morning, the rooster crowing sounded like sexual conquest.
Why should Sen. Obama care? His campaign collected all those text message addresses and got a little hype over the VP process as a bonus.
Sen. John McCain lost his title of maverick when he got plain old grumpy instead of being the fun old curmudgeon. But his campaign can still draw media attention away from the opposition just by having something cute to say.
So the new Obama press kit tool, according to media columnist David Carr in The New York Times, is to go over the heads of reporters. The Web gives the Democratic campaign direct access, filtering out the press.
http://www.nytimes.com/2008/08/25/business/media/25carr.html?ex=1377316800&en=6c2039e448c46775&ei=5124&partner=permalink&exprod=permalink
There’s an easy remedy: Reporters could start reporting the substance of the electorate’s concerns. That would be jobs, inflation, world peace – you know, everything that gets passed over while political types dance around the fringes of campaign process, rumor and twitter.
Then Obama and McCain both would have to meet the press on the media’s home field advantage.
The press would reclaim its truer role in politics.
And the public wouldn’t see the media at their most embarrassing.